Animoca Brands Expands Into Music Metaverse With Pixelynx
Leading blockchain gaming, metaverse, and digital property corporation Animoca Brands has acquired a majority stake in music metaverse platform Pixelynx Inc. Pixelynx is a platform by Deadmau5 (Joel Zimmerman) and Richie Hawtin (Plastikman). The platform is also a product by music and gaming industry veterans Ben Turner, Dean Wilson, and Inder Phull. This unique blend of music artists and technologists offers a promising view of the future of web3 media. Read on to learn more about Pixelynx and how Animoca Brands plans to drive the new music industry.
What Does The Pixelynx Acquisition Mean For Web3 Music?
Animoca Brands gaining a majority stake in Pixelynx means that the direction of web3 music is in good hands. The acquisition will allow the blockchain giant to build, invest in, and acquire; studios, infrastructure, and technologies that will power the future of the music industry. Animoca Brands bring in their years of experience with top gaming and web3 communities with this partnership.
Pixelynx is an LA-based music and metaverse property operating across 5 countries. Working towards music’s web3 future, the brand creates physical and digital ecosystems for artists and fans. Additionally, the company will allow creators to direct how they can build experiences for their fans, partners and platforms. Moving on to newer ways to do so will allow creators to carve new ways for music lovers to develop, share, and monetize music.
Pixelynx has an upcoming debut game titled “ELYNXIR”, on its platform. Elynxir is a next-gen mobile gaming experience providing exclusive music content, in-game collectibles, and playable, immersive experiences. Furthermore, Elynxir is powered by Niantic Lightship AR technology and has some major plans to bring the physical and digital experiences together.
Elynxir, The Next-Gen Mobile Gaming Experience
The game fuses advanced augmented reality with geolocation to have players discover games, music, artists, collectibles, and fanmade content. This unlocks a whole new level of creator and fan experiences. Furthermore, the aspect of gaming fused in with the systems is a major push for the new music industry. Huge collabs like these also allow big changes within the music industry. Fans can now have the opportunity to go beyond listeners. They now also become collectors, collaborators, influencers, and investors in their favorite music.
Yat Siu, co-founder and executive chairman of Animoca Brands, said: “PIXELYNX is one of the new wave of companies that are paving novel pathways for the music industry amid a major technological shift from centralized to decentralized ownership.” Inder Phull, CEO of Pixelynx, states: “Animoca Brands has established itself as a dominant player in building the shared vision of an open metaverse. Finally, this deal marks the
beginning of a new era in the music industry in which Web3, gaming, and transmedia content will unlock new formats, revenue streams, and business models that support artists, fans, and labels.”
About Animoca Brands
Animoca Brands is a global leader in digital entertainment, blockchain, and web3 gamification. The company works to advance digital property rights and setting up of the open metaverse. Some of the products by Animoca Brands include metaverse giant The Sandbox, Crazy Defense Heroes, and Crazy Kings. Animoca Brands has more than 380 investments. These include Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and also others.